In Business, Just Be “Good Enough”

Posted on | July 26, 2009 | No Comments

I was reading an email from a friend who is contemplating going on her own and launching her own business. She had many excuses for not launching her own business at this time. The recession, lack of knowledge and experience were just a few. I am sure that when she manages to overcome those concerns and start moving along, she’ll have a new set of challenges. One of those challenges is trying to perfect her internal systems, methodologies, and sales pitches. She, like many of us starting out, will want try to achive perfectionism and dare I say, greatness, in the beginning.

In the American business marketplace today, we shouldn’t have to worry about being “great”, “remarkable”, or other terms that gurus have coined throughout the years. Instead, we should focus on just being “good enough.”

Just focus on being good enough… for now. Be good enough to land a client. Make sure your systems are good enough. Make sure that your methodologies are good enough. Ensure that how you present yourself is good enough. Not great, not perfect, but just good enough.

Being good enough will help you get moving. In time, you will achieve greatness. We all have the potential to go from “good to great”. However, greatness started with just being good enough.

Being good enough frees you from undue pressure that you put on yourself. Once you reached a threshold of being good enough and avoid chasing perfection for that discpline, then that is time you’ve saved that can be applied elsewhere. You start taking that time you’ve saved and “funding” other discplines that require your time to be good enough.

You now start developing a portfolio of disciplines that are good enough to be used to win over clients and customers. You continue to win customers which in turns creates momentum which in turn allows you to bankroll more discplines and initiatives. This gets the ball rolling. And that’s really what you need– to get the ball rolling.